DAILYPAY, INC.
FINTECH | BANKING | B2B2C
An innovative fintech unicorn startup valued at $1.75 billion dollars in 2024. Partnered with global brands, such as McDonald’s, Target, Dick’s Sporting Goods, Kroger, Duracell, ADP, Visa, and more.
THE SKILLS
Growth Marketing, Creative Strategy, Art Direction, Paid Social Media, Content Creation, Video + Static Ads, Print Design, Cross-Functional Leadership, Experimentation + A/B Testing, Internal System Building
THE PARTNERSHIPS
I spearheaded impactful partnership campaigns with global giants such as McDonald’s, Dick’s Sporting Goods, Target, and more. Steering cross-functional collaboration, I meticulously crafted design solutions aligned with each brand’s guidelines, driving user acquisition through compelling visuals, paid social media strategies, and expertly curated content across diverse channels.
Responsible for all creative with a marketing budget of $250,000 from Visa, collaborating closely with the Head of User Acquisition and Growth Copywriters. I transformed ideas into sketched storyboards to pitch cross-functionally, which evolved into creative social media content for the Instagram, Facebook and TikTok platforms.
THE AD CAMPAIGNS
As the sole creative spearheading Paid Social Ad Campaigns within DailyPay’s Growth Team, I led impactful weekly meetings with the Chief Growth Officer, Head of User Acquisition, and cross-functional teams. Utilizing A/B testing and data-driven insights, I meticulously crafted and art-directed social media ads, collaborating with copywriters to optimize engagement and contribute significantly to the company’s growth trajectory. This role showcased my expertise in design, strategic thinking, and collaborative leadership, enhancing DailyPay’s presence in the fintech landscape.
For each campaign, we had to follow specific guidelines and needed each ad to be approved by our in-house legal team due to the strict banking rules & regulations.
THE CHANNEL REVAMP
Spearheaded the entire revamp of a direct mail channel, transforming it from a cost-ineffective medium with an excessive Cost Per Acquisition (CPA) to a highly efficient and profitable marketing tool. Improved the CPA (Cost Per Acquisition) from over $1,000.00 to under $28.00
Version 1: Implemented a complete overhaul of the existing direct mail channel, refining elements such as paper size, envelope branding, design aesthetics, copywriting, and user experience with QR code integration.
Version 2: Launched an A/B test to optimize creative performance. This approach employed a personalized letter format, designed to foster trust by appearing to be sent directly from the company’s management.
THE MARKETING MATERIAL
As the creative force behind DailyPay’s Growth Marketing, I conceptualized and designed a dynamic array of marketing materials, adhering to the brand guidelines. From engaging print designs to compelling social media content and eye-catching banners, I led the creation of weekly campaigns, ensuring a consistent and impactful brand presence. This role showcased my versatility in design leadership, contributing to sustained brand awareness and user engagement across diverse channels.
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