DAILYPAY, INC.
An innovative fintech unicorn startup valued at $1.75 billion dollars in 2024. Partnered with global brands, such as McDonald’s, Target, Dick’s Sporting Goods, Kroger, Duracell, ADP, Visa, and more.
AREAS OF EXPERTISE
Growth Marketing, Creative Strategy, Art Direction, Paid Social Media, Content Creation, Video + Static Ads, Print Design, Cross-Functional Leadership, Experimentation + A/B Testing, Internal System Building
LED CREATIVE FOR PARTNERSHIP CAMPAIGNS WITH MCDONALD'S + DICK'S SPORTING GOODS + TARGET + MORE
I spearheaded impactful partnership campaigns with global giants such as McDonald’s, Dick’s Sporting Goods, Target, and more. Steering cross-functional collaboration, I meticulously crafted design solutions aligned with each brand’s guidelines, driving user acquisition through compelling visuals, paid social media strategies, and expertly curated content across diverse channels.
LED CREATIVE FOR VISA PARTNERSHIP WITH MARKETING BUDGET OF $250,000
Responsible for all creative with a marketing budget of $250,000 from Visa, collaborating closely with the Head of User Acquisition and Growth Copywriters. I transformed ideas into sketched storyboards to pitch cross-functionally, which evolved into creative social media content for the Instagram, Facebook and TikTok platforms.
LED DIRECT MAIL CHANNEL REVAMP
Lead revamp of an entire direct mail channel that was neglected because old approach was too costly. Improved the channel’s CPA (Cost Per Acquisition) from over $1,000.00 to under $28.00
Version 1: Updated every aspect of the old direct mail channel (size of paper, delivery in an envelope with their company’s logo, new design, stronger copy and QR code walkthrough).
Version 2: This second approach was to see which creative performed better for the channel. This was a personal letter appearing to come from management to gain trust.
LED PAID SOCIAL MEDIA AD CAMPAIGNS
As the sole designer spearheading Paid Social Ad Campaigns within DailyPay’s Growth Team, I led impactful weekly meetings with the Chief Growth Officer, Head of User Acquisition, and cross-functional teams. Utilizing A/B testing and data-driven insights, I meticulously crafted and art-directed social media ads, collaborating with copywriters to optimize engagement and contribute significantly to the company’s growth trajectory. This role showcased my expertise in design, strategic thinking, and collaborative leadership, enhancing DailyPay’s presence in the fintech landscape.
For each campaign, we had to follow specific guidelines and needed each ad to be approved by our in-house legal team due to the strict banking rules & regulations.
DIRECTED & DESIGNED DAILYPAY GROWTH MARKETING MATERIAL
As the creative force behind DailyPay’s Growth Marketing, I conceptualized and designed a dynamic array of marketing materials, adhering to the brand guidelines. From engaging print designs to compelling social media content and eye-catching banners, I led the creation of weekly campaigns, ensuring a consistent and impactful brand presence. This role showcased my versatility in design leadership, contributing to sustained brand awareness and user engagement across diverse channels.
