AVAILABLE FOR HIRE
AVAILABLE FOR HIRE
MARCELO
MARCELO
MARCELO
MARCELO
Evolving Ideas into Reality Through Strategic Design, Direction & Marketing
Evolving Ideas into Reality Through Strategic Design, Direction & Marketing
Evolving Ideas into Reality Through Strategic Design, Direction & Marketing
Evolving Ideas into Reality Through Strategic Design, Direction & Marketing
BASED OUT OF NEW YORK CITY
Designer
Designer
Designer
+ Director
Featured
Featured
Work
Work
Strategic leader as a creative with a proven track record of global branding, design, and marketing success. Combining strategic design, captivating narratives, and a growth mindset to deliver impactful results. Valued for genuine curiosity, leading to the constant exploring of new ideas and skills.
IRCODE
TECHNOLOGY | INTERACTIVE MEDIA
INTERACTIVE MEDIA
2025
IRCODE
INTERACTIVE MEDIA
2025
DailyPay: McDonald's, Target, Visa + more
DailyPay
Fintech | Banking | B2B2C
2022
DailyPay
Fintech | Banking | B2B2C
2022
MLB x MAJESTIC
SPORTS | APPAREL | EXPERIENTIAL DESIGN
SPORTS | APPAREL
2016
MLB x MAJESTIC
SPORTS | APPAREL
2016
BLOOMBERG MEDIA
Finance | Media | Data Visualization
Finance | Data Visualization
2024
Bloomberg Media
Finance | Data Visualization
2024
ARTEK CREATIVE
NYC Design Agency
2019
ARTEK CREATIVE
NYC Design Agency
2019
SODASTREAM, PEPSICO
CPG | Beverage Innovation
2025
SODASTREAM, PEPSICO
CPG | Beverage Innovation
2025
Why Meditate
Health & Wellness | Startup
2024
WHY MEDITATE
Health & Wellness | Startup
2024
Chime Banking
Fintech | Banking | B2C
2022
Chime Banking
Fintech | Banking | B2C
2022
More About
More About
MARCELO©
MARCELO©
I'm your versatile creative partner, committed to fearlessly leading projects head-on, surpassing expectations, and continuously expanding my skillset to remain adaptive.
I'm your versatile creative partner, committed to fearlessly leading projects head-on, surpassing expectations, and continuously expanding my skillset to remain adaptive.
I'm your versatile creative partner, committed to fearlessly leading projects head-on, surpassing expectations, and continuously expanding my skillset to remain adaptive.
Unexpected solutions: I bring an open-minded perspective, along side a scientific approach in order to test new ideas and expedite growth.
Unexpected solutions: I bring an open-minded perspective, along side a scientific approach in order to test new ideas and expedite growth.
My
My
My
My
EXPERTISE
EXPERTISE
EXPERTISE
EXPERTISE
(1)
BRANDING
Crafting impactful brand identities that build recognition and drive emotional connections.
Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.
(2)
MARKETING
Consistently testing creative strategies that ignite growth and drive measurable results.
(3)
SOCIAL
Creating engaging content and campaigns that build a loyal community and boost brand awareness.
The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.
(1)
BRANDING
Crafting impactful brand identities that build recognition and drive emotional connections.
(2)
MARKETING
Consistently testing creative strategies that ignite growth and drive measurable results.
(3)
SOCIAL
Creating engaging content and campaigns that build a loyal community and boost brand awareness.
(1)
BRANDING
Crafting impactful brand identities that build recognition and drive emotional connections.
(2)
MARKETING
Consistently testing creative strategies that ignite growth and drive measurable results.
(3)
SOCIAL
Creating engaging content and campaigns that build a loyal community and boost brand awareness.
(4)
WEB + APP DESIGN
Blending innovation, aesthetics, and usability to create top-tier web & mobile experiences for each end user.
(5)
+ MORE
With years in the space, I've specialized in a wide-range of design including editorial, environmental, packaging, and more.
(4)
WEB + APP DESIGN
Blending innovation, aesthetics, and usability to create top-tier web & mobile experiences for each end user.
(5)
+ MORE
With years in the space, I've specialized in a wide-range of design including editorial, environmental, packaging, and more.
(4)
WEB + APP DESIGN
With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.
(5)
+ MORE
With years in the space, I've specialized in a wide-range of design including editorial, environmental, packaging, and more.
Motivation
Motivation
Motivation
Inspired by limitless learning opportunities, I'm driven to evolve and adapt. From teaching myself how to tattoo professionally while running a private studio, to building an entire app as a non-technical creative, I embrace challenges and acquire new skills, ensuring a versatile approach for every project.
Inspired by limitless learning opportunities, I'm driven to evolve and adapt. From teaching myself how to tattoo professionally while running a private studio, to building an entire app as a non-technical creative, I embrace challenges and acquire new skills, ensuring a versatile approach for every project.
EXPERIENCE
EXPERIENCE
EXPERIENCE
WHY MEDITATE
FOUNDER, HEAD OF BRAND
FOUNDER, HEAD OF BRAND
2024 - Present
2024 - Present
As a non-technical founder, I successfully identified a gap in the meditation market and swiftly created WhyMeditate within a month – a groundbreaking app that makes meditation accessible to niche audiences.
WHY MEDITATE
FOUNDER, HEAD OF BRAND
2024 - Present
As a non-technical founder, I successfully identified a gap in the meditation market and swiftly created WhyMeditate within a month – a groundbreaking app that makes meditation accessible to niche audiences.
IRCODE
BRAND & MARKETING DESIGN LEAD
BRAND & MARKETING DESIGN LEAD
2025
2025
Spearheaded a full brand overhaul and SXSW launch presence, unifying identity, product, marketing, and sales into a cohesive system that elevated visibility and market positioning.
IRCODE
BRAND & MARKETING DESIGN LEAD
2025
Spearheaded a full brand overhaul and SXSW launch presence, unifying identity, product, marketing, and sales into a cohesive system that elevated visibility and market positioning.
MOMENTS TO INK
FOUNDER, DIRECTOR OF CREATIVE
FOUNDER, DIRECTOR OF CREATIVE
2022 – 2024
2022 – 2024
Founded the private studio - Moments to Ink, driving rapid organic growth through social media strategies, resulting in thousands of new followers and significant unpaid impressions.
MOMENTS TO INK
FOUNDER, DIRECTOR OF CREATIVE
2022 – 2024
Founded the private studio - Moments to Ink, driving rapid organic growth through social media strategies, resulting in thousands of new followers and significant unpaid impressions.
DAILYPAY, INC.
LEAD DESIGN & MARKETING OF GROWTH
LEAD DESIGN & MARKETING OF GROWTH
2022
2022
Led marketing and creative for global B2B2C campaigns, drove 25%+ quarterly revenue growth, and optimized customer acquisition, reducing CPA by 97.2% at DailyPay.
DAILYPAY, INC.
LEAD DESIGN & MARKETING OF GROWTH
2022
Led marketing and creative for global B2B2C campaigns, drove 25%+ quarterly revenue growth, and optimized customer acquisition, reducing CPA by 97.2% at DailyPay.
ONESHOT APP, INC.
DIRECTOR OF BRAND & DESIGN
DIRECTOR OF BRAND & DESIGN
2020 – 2021
2020 – 2021
Led strategy and product design at ONESHOT, driving user engagement and email sign-ups pre-launch through targeted branding and user-centric product development.
ONESHOT APP, INC.
DIRECTOR OF BRAND & DESIGN
2020 – 2021
Led strategy and product design at ONESHOT, driving user engagement and email sign-ups pre-launch through targeted branding and user-centric product development.
ARTEK CREATIVE, INC.
CREATIVE DIRECTOR & LEAD BRAND DESIGNER
CREATIVE DIRECTOR & LEAD BRAND DESIGNER
2019
2019
Led a full-scale rebrand for Artek Creative, revitalizing its identity and content for global brands like MLB, NBA, and Adidas, while enhancing client engagement through innovative video/motion design.
ARTEK CREATIVE, INC.
CREATIVE DIRECTOR & LEAD BRAND DESIGNER
2019
Led a full-scale rebrand for Artek Creative, revitalizing its identity and content for global brands like MLB, NBA, and Adidas, while enhancing client engagement through innovative video/motion design.
PROGRAMS
PROGRAMS
PROGRAMS
ADOBE CREATIVE SUITE
ADOBE CREATIVE SUITE
ADOBE CREATIVE SUITE
DESIGN TOOLS
Design toolS
DESIGN
95%
95%
Photoshop, Illustrator, After Effects, InDesign, Premiere Pro, XD, Lightroom, + more.
Figma + SKETCH
Design ToolS
Design
75%
75%
Help bring designer's ideas to life seamlessly.
FRAMER
Web design platform
Web design
Web design
65%
65%
Design and publish high-quality modern websites.
VARIOUS AI SOFTWARE
VARIOUS AI SOFTWARE
VARIOUS AI SOFTWARE
DESIGN, WRITING, RESEARCH TOOLS
DESIGN, WRITING, RESEARCH TOOLS
DESIGN, WRITING, RESEARCH TOOLS
80%
80%
ChatGPT, ClaudeAI, Midjourney, ElevenLabs, Veo3 + more.
PRODUCTIVITY + PRESENTATION
PRODUCTIVITY + PRESENTATION
PRODUCTIVITY + PRESENTATION
SOFTWARE
SOFTWARE
70%
70%
Asana, Monday, Slack, Basecamp, Trello, Keynote, Powerpoint
HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
CONCEPT TO MARKET EXECUTION
PRODUCT + BRAND DESIGN
2025
Took WhyMeditate from concept to App Store launch, extending the brand into 360° assets across digital, physical, and experiential.
CONCEPT TO MARKET EXECUTION
PRODUCT + BRAND DESIGN
2025
Took WhyMeditate from concept to App Store launch, extending the brand into 360° assets across digital, physical, and experiential.
2700.91% increase in reach
SOCIAL MEDIA MARKETING
2024
Spearheaded initiatives leading to significant revenue growth, including a 2700.91% increase in social media reach.
2700.91% increase in reach
SOCIAL MEDIA MARKETING
2024
Spearheaded initiatives leading to significant revenue growth, including a 2700.91% increase in social media reach.
REDUCED CPA >$1,000 to <$28
ENTIRE CHANNEL REVAMP
2022
Reduced Cost Per Acquisition (CPA) from over $1,000 to under $28 by transforming an entire customer acquisition channel.
REDUCED CPA >$1,000 to <$28
ENTIRE CHANNEL REVAMP
2022
Reduced Cost Per Acquisition (CPA) from over $1,000 to under $28 by transforming an entire customer acquisition channel.
25% Quarterly revenue growth
25% Quarterly revenue growth
Growth Marketing
2022
Directed marketing campaigns contributing to a remarkable 25%+ quarterly revenue growth.
25% Quarterly revenue growth
Growth Marketing
2022
Directed marketing campaigns contributing to a remarkable 25%+ quarterly revenue growth.
Frequently
Frequently
Asked Questions
Asked
QuestionS
What industries do you specialize in?
What's your preferred working environment?
What quality sets you apart from most?
What's something you're proud of?
What's a recent project you're working on?
What's a recent project you're working on?
What quality sets you apart from most?
What's something you're proud of?
What industries do you specialize in?
What's your preferred working environment?
What industries do you specialize in?
What's your preferred working environment?
What quality sets you apart from most?
What's something you're proud of?
What's a recent project you're working on?
What industries do you specialize in?
What's your preferred working environment?
What quality sets you apart from most?
What's something you're proud of?
What's a recent project you're working on?
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
CONTACT NOW
CONTACT NOW
CONTACT NOW
CONTACT NOW
BASED OUT OF NYC: OPEN TO REMOTE + HYBRID ROLES.
BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.
BASED OUT OF NYC: OPEN TO REMOTE + HYBRID ROLES.
BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.
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