AVAILABLE FOR HIRE

MARCELO

Evolving Ideas into Reality Through Strategic Design, Direction & Marketing

BASED OUT OF NEW YORK CITY

Designer

+ Director

More About

MARCELO©

I'm your versatile creative partner, committed to fearlessly leading projects head-on, surpassing expectations, and continuously expanding my skillset to remain adaptive.

Unexpected solutions: I bring an open-minded perspective, along side a scientific approach in order to test new ideas and expedite growth.

My

EXPERTISE

(1)

BRANDING

Crafting impactful brand identities that build recognition and drive emotional connections.

(2)

MARKETING

Consistently testing creative strategies that ignite growth and drive measurable results.

(3)

SOCIAL

Creating engaging content and campaigns that build a loyal community and boost brand awareness.

(4)

WEB + APP DESIGN

With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.

(5)

+ MORE

With 12+ years in the space, I've specialized in a wide-range of design including editorial, environmental, packaging, and more.

Motivation

Inspired by limitless learning opportunities, I'm driven to evolve and adapt. From teaching myself how to tattoo professionally while running a private studio, to building an entire app as a non-technical creative, I embrace challenges and acquire new skills, ensuring a versatile approach for every project.

EXPERIENCE

WHY MEDITATE

FOUNDER, HEAD OF BRAND

2024 - Present

As a non-technical founder, I successfully identified a gap in the meditation market and swiftly created WhyMeditate within a month – a groundbreaking app that makes meditation accessible to niche audiences.

MOMENTS TO INK

FOUNDER, DIRECTOR OF CREATIVE

2022 – PRESENT

Founded the private studio - Moments to Ink, driving rapid organic growth through social media strategies, resulting in thousands of new followers and significant unpaid impressions.

DAILYPAY, INC.

LEAD DESIGN & MARKETING OF GROWTH

2022

Led marketing and creative for global B2B2C campaigns, drove 25%+ quarterly revenue growth, and optimized customer acquisition, reducing CPA by 97.2% at DailyPay.

ONESHOT APP, INC.

DIRECTOR OF BRAND & DESIGN

2020 – 2021

Led strategy and product design at ONESHOT, driving user engagement and email sign-ups pre-launch through targeted branding and user-centric product development.

ARTEK CREATIVE, INC.

CREATIVE DIRECTOR & LEAD BRAND DESIGNER

2019

Led a full-scale rebrand for Artek Creative, revitalizing its identity and content for global brands like MLB, NBA, and Adidas, while enhancing client engagement through innovative video/motion design.

PROGRAMS

ADOBE CREATIVE SUITE

DESIGN

95%

Photoshop, Illustrator, After Effects, InDesign, Premiere Pro, XD, Lightroom, + more.

Figma + SKETCH

Design

75%

Help bring designer's ideas to life seamlessly.

FRAMER

Web design

65%

Design and publish high-quality modern websites.

VARIOUS AI SOFTWARE

DESIGN, WRITING, RESEARCH TOOLS

80%

ChatGPT, ClaudeAI, Midjourney, Pi, ElevenLabs, CapCut + more.

PRODUCTIVITY + PRESENTATION

SOFTWARE

70%

Asana, Monday, Slack, Basecamp, Trello, Keynote, Powerpoint

HIGHLIGHTS

2700.91% increase in reach

SOCIAL MEDIA MARKETING

2024

Spearheaded initiatives leading to significant revenue growth, including a 2700.91% increase in social media reach.

REDUCED CPA >$1,000 to <$28

ENTIRE CHANNEL REVAMP

2022

Reduced Cost Per Acquisition (CPA) from over $1,000 to under $28 by transforming an entire customer acquisition channel.

25% Quarterly revenue growth

Growth Marketing

2022

Directed marketing campaigns contributing to a remarkable 25%+ quarterly revenue growth.

Frequently

Asked Questions

What industries do you specialize in?

What's your preferred working environment?

What quality sets you apart from most?

What's something you're proud of?

What's a recent project you're working on?

Let'S WORK

TOGETHER

CONTACT NOW

BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.

DESIGNSOFNYC.COM

©2024 DESIGNSOFNYC

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